Retail packaging is an essential part of any retail business. It’s not just about making something look nice. It has helped sell the product! However, designing custom retail packaging can be a daunting task, and there are many things that you need to consider before you begin.
If you want to create a custom retail packaging design for your business, many steps need to be taken before making the final product. Specific details such as color, size, and materials all play when designing retail packaging. We’ll look at the 6 Steps Ultimate Guide for a Custom Retail Packaging Design to help make this process easier!
The ultimate guide for designing custom retail packaging
The process of designing is the fun part of making your product come to life. The decisions you take in this stage will help tell a story that gets people excited and eager for what’s inside. Here are some critical points that we’ll talk about today:
1. Have in-depth knowledge about packaging layers
When it comes to product packaging, there are three layers that you may need: outer, inner, and the actual containers your products come in. Your company might not have all of these types depending on what kind of business you own, but if they don’t offer them, we can help!
- Outer layer
The first impression about your product is made long before a customer even knows what it does. The outer packaging should be designed to protect the item and intrigue potential buyers with an eye-catching design that screams quality!
As you may know, outer packaging can include anything from shipping boxes for items coming in or shopping bags used at stores when placing them on shelves. Whether the package is large or small, designers are tasked with ensuring enough room exists inside while providing top-notch protection against elements such as moisture and heat.
- Inner layer
Suppose you’re like most people, the first thought that pops into your mind when hearing “inner packaging” is packing the peanuts. But did you know there’s more? There can be tissue paper or sealed packaging to help ensure everything remains in good condition for as long as possible!
- Product packaging
The packaging of a product is what most customers think about when they look at it. The box, bottle, or tag that your company leaves out to tell its story and entice customers into buying from you.
The first thing many consider before purchasing an item are the things around it – how does the container make me feel? Did I enjoy reading this label on my shirt? What was in package number two under all those layers with no brand name? That’s where branding comes in; you want potential buyers to be able to tap into memories long ago by seeing something familiar within seconds of looking through one layer after another until finally reaching its price point!
2. The right type of packaging for the right products
There are many different types of packaging for products, but one that is a popular choice among companies and consumers alike would be the box. Boxes protect from exterior forces and make it easy to see what’s inside.
But you should consider drawbacks before choosing this type of package; boxes cannot withstand heavy weight without crushing beneath their weight, making them difficult to transport with other items in tow like books or plates stacked on top if they’re placed underneath-not good!
They may also require assembly, so keep your tools handy when designing these packages for customers who order yours online because you know how some people don’t read directions. You’ll want those happy shoppers coming back after having a terrible experience unpacking.
3. Printed Information should be important
What are you going to be remembered for? When a shopper looks at your packaging, they’re probably only going to remember one thing. What do you want that the store remembers about your product?
Your product should be the centerpiece of your design. Once customers have picked up or clicked on your product, they will want to see 2-3 things that show them why it is worth their time and money!
- Name of company
- Logo of company
- Information about product
4. Always evaluate the packaging design
Designing your product packaging can be a challenging yet rewarding process. To help you succeed, here are some guidelines that will ensure your package is both attractive and informative:
Please make sure the design of the outside communicates what it does and who may use it (e.g., kids). This helps consumers know whether or not they will like this better than another comparable item on store shelves; likewise, their target market should purchase from them in preference over other brands/products with similar features but less clear messaging about user demographics.
Avoid using copycat designs, which could confuse buyers into thinking a competitor’s brand carries within its pages exactly what one was looking for when all they got.
Misrepresenting your product in packaging can have devastating consequences. One of the worst things you could do is show a photo on your package that isn’t photos of what it shows, like muffins with raisins when there are only one or two raisins per muffin, make customers feel cheated and not buy from you again.
5. User feedback is important
When designing your packaging, ensure that your main stakeholders and people who have never heard of or used your product run it. Even if it’s just the neighbors next door across the street, they might notice the important things to a 100% successful design!
6. Use the right color and patterns to design
The packaging design is completed! You have all the information you need to send off your files now. Check back with your printer and make sure that you are sending them the right .ai or pdf file for each variation of product packaging and color codes if they offer custom colors so everything looks like it should be promptly.
We always say that packaging is the first impression of your business. It doesn’t matter how good or bad it looks because you only have one chance to make that first and lasting impression on every customer who sees it. We share the Ultimate Guide to a Custom Retail Packaging Design, which will help you get started in designing your retail package design with confidence! You can visit Stampa Prints today if you are looking for professional custom printing services, so don’t wait any longer – order now and see what they have to offer!